SWOT Analysis!

SWOT Analysis!











“SUCCESS the choice is Yours”

ISBN No: 9781456789343

Geoffrey Prince

Thursday 1st September 2011

When you want to take Control of your Life again, for whatever reason, sit down quietly over a period of time, this will help you to relax and develop an open mind; your free spirit will come to the front. You will start to remember things from your past, that you were very good at but, unfortunately felt you never had the time to carry on. I am dealing with a greater proportion of people who, for one reason or another have come up against a barrier in their life. Not knowing what their capable of and very often thinking only negative thoughts about themselves.

So I always suggest that you go back to square one, go back to the beginning, when things were good for you. It’s certainly a very good way of finding out what you’re capable of and also about what you feel that you would like to do, by completing a SWOT analysis. This gives a good idea of what you’re capable of doing NOW based on what you’ve done in the past. The SWOT analysis is an extremely useful tool for understanding yourself and decision-making for all sorts of situations, whether that’s in your private life or in business.

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

“It was Dr Heinz Weihrich introduced the earlier version of the SWOT analysis, the “TOWS Matrix” in 1982. TOWS stands for Threat, |Opportunities, Weaknesses, Strengths SWOT is simply a rearrangement of these, reflecting the need to assess your current situation and reflect internally (i.e. your strengths and weaknesses) before you can look to the future and explore externally (opportunities and threats)”.

The analysis headings provide a good framework for reviewing strategy, position and direction for you or your business, for any projects or any other ideas that you may have. By completing a SWOT analysis it is very simple to do. The SWOT analysis also works well in brainstorming sessions, project planning and meetings. Use the analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports.

What you must do is to Brainstorm yourself!

I mentioned before that a SWOT analysis is very good in meetings; it’s also very good when you are in thinking mode. Over the years, I’ve found a discipline of always write everything down in a hard backed A4 book.

By committing everything to paper when it comes into your head, it may be outlandish or foolish it doesn’t matter. What matters is you’ve captured the moment and will remember to do something about it because it’s been written down.

I’ve found that it’s one of the best ways of stretching yourself. I would say; don’t talk to anyone at this stage because what you are after is; your thoughts committed to paper covering the things you are possibly wanting to do.



So I would suggest you should do this exercise now. It may just transform your thinking and your life!





Your SWOT analysis


Strengths Weaknesses
List them down List them down















Opportunities Threats
You have now or could create in the future. Stopping me doing it or could be from outside.




















When you’ve finished doing the analysis and you happy with what you’ve done then please e-mail it to me and I’ll look it over for you.

e-mail: geoffrey@geoffreyprince.com

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