06 Jan Forward into 2013!
Sunday 6th January 2013
We’ve all come through a very tough year and, although I and many others feel that “green shoots” are now appearing; many people are still being very pessimistic regarding the future. What should you be doing to position yourself better in the market place?
1. You need to look very closely at your branding; is it saying to people “this is what I do” or is it portraying nothing that visually appeals?
2. What is your business card saying to people when you hand it to them? Again; is it saying to people “this is what I do” or is it portraying nothing that visually appeals?
3. You should look at your website and ask a few business people to give you some honest feedback!
4. What is your website saying to people? Again is saying to people “this is what I do” or is it portraying nothing that visually appeals to them? Remember the 6-12 seconds to make a first impression; well it’s the same on your website do people find what they want within 3-4 clicks?
5. Are people following you? When I say following you; what I mean is, are you visible to the greater community you move around by virtue of social media and the way you portrait you and your business.
6. Are you creating an influence on people? You can influence and persuade others when you have built a record of proven results; your results proves that you have acquired the necessary experience to be able to influence and to repeat your successes, therefore avoid pitfalls and failures; even though failure often teaches us far more.
7. Do people look up to you as an expert in what you do? Therefore, people call on you for advice on their problems facing them because of your expertise, training, education, profession, publications you write and articles because they believe you have special knowledge of a subject beyond the average person.
8. Prospecting is the lifeblood of ALL business! So what have you planned for 2013? In sales we say that “Prospecting is our lifeblood”, so why don’t we carry this on all the time and in all situations?
Sales, may be hard to come by, WHY?
New business, may be hard to get, WHY?
New contacts are hard to find, WHY?
We have a narrow view of networking, WHY?
Only extroverts are good at networking, WHY?
I say, it’s being Negative! You could say that Negativity is the Devils Work, WHY? A very good reason is that a lot of people are very introverted and don’t like face to face conversations within cold situations. My advice to those introverts would be; you don’t need to love networking to be good at it. A problem that does arise sometime is that you can set big expectation for yourself, which could be just too big to fulfil. Networking can be very draining being around a group of new people all the time. Also at times you may have to psych yourself up to go to breakfast, lunch or evening events. When you understand how to deal with these events, you will learn how to maximize them and how to develop a networking interaction that suites YOU. You don’t have to put yourself out there as much because, YOU become better at it. I have found from many introverted business people that they go on to on-line networking sites because they feel more comfortable, and find it much easier starting a conversation with someone when they’re not standing in front of them.
9. How disciplined are you when it comes to working ethics? Some people will disagree with me when I say that discipline is freedom and those people would not be alone in that thinking. I know for some discipline is a dirty word that can be equated to “the absence of freedom” In fact I feel the opposite is true. The late Stephen R. Covey wrote; “the undisciplined are slaves to moods, appetites and passions”. Therefore, in the longer term, the undisciplined lack the freedom that comes with possessing particular skills and abilities – e.g. to play a musical instrument or speak a foreign language. Self-discipline involves acting according to what you think instead of how you feel in the moment. Often it involves sacrificing the pleasure and thrill of the moment for what matters most in life. Therefore it is self-discipline that drives you to carry on the work, idea or project when the initial enthusiasm has faded. Self-discipline gives you ethic to wake up early to work on yourself. It also says “NO” when things tempt you to break from doing important tasks.